Dynamic Platform Strategy

• Main Authors: Hong-Shiang Jiang, 江宏祥
• Other Authors: Chyang Yang
• Format: Others
• Language: en_US
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/35500622273877097582

博士 === 國立交通大學 === 經營管理研究所 === 91 === Platform architectures are being adopted as the basis for new product designs in a growing number of market applications, especially in high-technology companies that have multiple products related by common technology. In this dissertation, we present two management frameworks to integrate positioning, competencies, and acquisitions in the context of a dynamic process of platform strategy. The integration methods suggested are the platform-market matrix and applications-platforms-competencies (APC) matrix. With these proposed frameworks a company can quickly choose the action modes or platform strategies in an appropriate setting as well as its supporting strategies. Besides, we adopt a dynamic view to analyze activities of a platform strategy and relations among these activities and finally present a successful formula for platform strategy. The successful formula suggested here is a positive feedback loop that shows how platform-specific competencies are leveraged via platform-based activities to deliver competitive advantages. These competitive advantages can be leveraged to result in profitability and reinvested to nurture platform-specific competencies in the future. When keep the loop working in the upward direction, this successful formula will enable firms to lower costs of product creation and realization, introduce technologically improved products more rapidly, bring new products to market more quickly, and create greater product variety. Finally, we develop an algebraic expression for platform strategy to describe ways in which the strategic fit among platform-based activities can affect the platform success.