The Study of Relationship between Perceived Marketing Mix Elements and Brand Equity: A Product Involvement Perspective
碩士 === 國立交通大學 === 經營管理研究所 === 91 === In recent years, many scholars have been studying on the issue of brand equity, but there still has been lacking in the empirical study about how and what kind of marketing elements established brand equity. However, in the present age brands are more and more im...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79561013650293213482 |