The Research on Corporate Image of Taiwan Power Company
碩士 === 國立交通大學 === 經營管理研究所 === 91 === In the present competitive market, corporations can no longer rely on their product and services as means of effective differentiation . To create a more favorable image is a critical way to obtain a difficult-to-duplicate differential advantage over competitors....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58519040478801488261 |