Exploring the Effect of Social Marketing Strategies on Drivers’Intentions of Drunk Driving- An Empirical Study for Taipei City
碩士 === 國立交通大學 === 運輸科技與管理學系 === 91 === Drunk driving is commonly recognized as an important factor affecting the occurrence of traffic accidents. Most of studies for drunk driving preventive strategies were mainly focused on the applications of enforcement and penalty. Little attention has been plac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97406704217963460742 |