A Framework Analysis of Mobile Location-Based Services

• Main Authors: Chun-Wei Chu, 朱君偉
• Other Authors: Hsiao-Chen Yu
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/77007571771181068366

碩士 === 國立交通大學 === 科技管理所 === 91 === Mobile communications service providers are striving to expand their revenues by offering value-added data services. The US FCC has mandated all mobile operators to offer Emergency-911 service, which became the driving force to accelerate the location identification technology. This thesis analyzed the technology, applications, products, and market needs of location-based services. The purpose was to understand the roles of each player in the value chain so that the success factors and business models for the mobile location-based services can be recommended. The findings of this study suggested that delivering location related information alone does not add much value. There must be innovative development of location-based applications, which can provide mobile users convenience, flexibility, efficiency, and productivity increase. The success factors for mobile location-based services include user-friendly operations, precision in positioning, responsiveness, effectiveness, and personalized information.