A Study of the Model of Technology Transfer in Sports Commodification —— An example of Chinese Taipei Volleyball Association, Chinese Professional Baseball League and Professional Golfers’ Association of the Republic of China
碩士 === 國立體育學院 === 體育研究所 === 91 === Commodification is a growing trend in today’s sports industry. Sport is no longer defined as purely competitive physical games but a core source of value establishment. Sports commodification provides for the permanent development of the sports industry and thereb...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48844957799571419429 |