A Contingency Perspective to the Effects of Knowledge Management Strategy on Employee’s Attitude and Behavior Intention toward Using KM Program

• Main Authors: Chia-Ying Li, 李家瑩
• Other Authors: Wann-Yih Wu
• Format: Others
• Language: en_US
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/01884362432478523064

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === With the dynamic environment and the accelerating technological progress, knowledge has become one of the most important assets that can provide proprietary competitive advantages. For a firm to lead among competitors, it is important to ensure that the best corporate knowledge must be available and applied to the needs of clients and within the company in the right places, at the right times. This study would take a contingency perspective to investigate the interrelationships among social influence, perceived usefulness, attitude and behavior intentions toward using of knowledge management program. The research issues are as follows: (1) To investigate the interrelationships among perceived usefulness, attitude and behavior intentions toward using of KM program; (2) To verify the impact of the fits between factors of knowledge management strategies and positive emotional approach (care) and the negative emotional approach (anxiety) on perceived usefulness, attitude toward using of KM program; (3) To explore the impact of factors of social influence on attitude and behavior intention toward using of KM program; and (4) To evaluate the overall goodness of fit of the conceptual model proposed in this study. Through a series of expert interview and questionnaire survey, the study conclude the following results： 1.While there are significant relationships between attitude and behavior intention, perceived usefulness and attitude toward using of KM program, the contingency fit between human aspect of KM strategy and positive emotional approach (care) will lead to higher perceived usefulness and attitude toward using of KM program. 2.Among three major factors of social influences：internalization, identification and, internalization and identification will have higher significant influence on employees’ attitude and behavior intention toward using of KM program. 3.To promote employee’s attitude and behavior intention toward using KM program, firms need to be aware of the interactions of human factors, emotional factors, and social influence factors. It is only when these three aspects are considered that the KM program can work more effectively.