| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === In recent years, researches about people’s attitudes toward money have been increasing. Although most of extent studies had been conducted in the West, this issue of the meaning of money hasn''t come into the spotlight in non-Western context. With rapid globalization and mobility of labor occurring, there is an increasing need to examine and to understand people’s attitudes toward money in non-Western cultures other than those of the West. In Taiwan, there are few studies about money attitudes. Most of them had been focus on the influence of demographic variables. This research will discuss the influences of demographic variables, time orientation, materialism, personality and financial risk tolerance on money attitudes simultaneously.
In this study, college students are research targets for questionnaires. The research uses convenience sampling method. For the 362 received questionnaires of 370 issued, there are 329 effective questionnaires. The effective received rate is 90.88%.
Factor analysis of the money attitudes revealed four dimensions: “quality”, ”anxiety”, “retention-time”, “power-prestige”.
The findings and results of the research were as follows:
(1) There are significant relationships between
school types, monthly expenditures and money
attitudes.
(2) Personality is an influential factor in all the
dimensions except “quality”.
(3) Materialism is a positive influential factor in
the dimensions of “quality”, ”anxiety”,
“power-prestige”, but is a negative
influential factor in “retention-time”.
(4) There is negative relationship between
financial risk tolerance and ”anxiety”.
(5) People with future-time orientation usually
plan for future, get into the habit of saving,
and tend not to view money as symbol of
power-prestige.
|
|---|
