A Study of the Relationship between CRM Contents and CRM Benefits ~ An Application of Fuzzy Set Theory for Hospitals
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === Faced with the rigorously competitive environment, the need to build and maintain customer relationships has become a fundamental priority for hospitals. Thus, many healthcare providers have exercised different efforts to fit customers’ quick behavioral change...
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| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23471593831375228156 |