| Summary: | 博士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === The literature of organizational behavior and applied psychology showed that justice is a very important concept, but it is very few applied on the studies of channel relationship. Therefore, this study combines the concept of justice with the channel relationship to widely explore the effects of justice on channel relationship quality and explore the relationships among satisfaction, trust and commitment which often used as the constructs to measure relationship quality. The topics of this study include first, to explore the relationship of global justice and global channel relationship quality; second, the main effects and the interactive effects of distributive justice, procedural justice and interactional justice on channel relationship quality; third, the asymmetrical effect of high justice and low justice on channel relationship quality; finally, to propose the two domains relationship quality model to describe the typological relationships of justice, satisfaction, trust and commitment.
The studied population is retailers in Taiwan. The samples were decided by the purposive sampling method. The data were collected by personal interview survey about the justice, satisfaction, trust and commitment which retailers evaluated on their suppliers. All valid questionnaires are 1009 copies. After passing the tests of internal consistency, unidimensionality, convergent validity, and discriminant validity, then the data were analyzed for the hypothesis tests by the statistical package softwares of AMOS 3.6 and SPSS 10.0.
Empirical results indicate that there is a very close relationship between justice and channel relationship quality; there are not only main effects but also interactive effects of distributive justice, procedural justice and interactional justice on channel relationship quality; low justice has a greater impact on channel relationship quality than high justice; the two domains relationship quality model proposed by this study is supported by the empirical study. This model illustrates the linkages of various types of justice, satisfaction, trust and commitment in the outcome aspect and the process aspect, respectively. Finally, some suggestions for further research are discussed and some implications for management are also forwarded.
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