The Application of Electronic Commerce for Production and Marketing of Domestic Eggs

碩士 === 國立中興大學 === 生物產業機電工作學系 === 91 === ABSTRACT The Egg-based industry should establish a new selling way via internet to operate in coordination with the new e-commerce selling style. The B2C e-commerce system of National ChungHsing University is been applied to establish the probable e...

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Bibliographic Details
Main Authors: Jiunn-ming Chen, 陳俊明
Other Authors: Ye-nu Wan
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/05998242702975096169
Description
Summary:碩士 === 國立中興大學 === 生物產業機電工作學系 === 91 === ABSTRACT The Egg-based industry should establish a new selling way via internet to operate in coordination with the new e-commerce selling style. The B2C e-commerce system of National ChungHsing University is been applied to establish the probable e-store after inquiring the related problems about bid price system of egg-based industry and the transaction system of each sort of eggs. Furthermore, most of the e-stores transact with sticker prices. The Gray Theory is introduced in this research to establish a model forecasting the average farm prices of eggs of the oncoming week according to the reference resources of bid prices from Taipei Marketer-Egg Association. The transactions of principal domestic eggs at present are including eggs, grading and packaging eggs and the superior grading and packaging eggs of CAS. The wholesaler price of the eggs mentioned above were determined on Taipei Marketer-Egg Association, afterwards they determine the marketing prices of all the sorts of eggs at each stage by fixed spread. Therefore the egg-based industry resulted problems as follows:(1) the bid prices are not rational; (2) the quality of eggs were not been classified; (3) the egg prices could be controlled and the implementation of prices may be delayed; (4) the prices might rise when the eggs export because the wholesaler is a member of Marketer-Egg Association; (5) wholesaling will change the egg prices firstly. This research shows the calibrate precision of model GM(1.1) established with four serial weeks of weekly average egg prices is 99.1% and the modeling precision “Good” is obtained. Consequently, the GM(1.1) model can be used to forecast the reference prices of the e-commerce platform. The e-commerce platform is established by the third-party such as cooperative association. The simulation results show it not only offers another way for both egg farmers and marketers who are members of the cooperative association assembled via the transaction platform transacting or advertising demands and selling information but improves the delay of egg prices implementation. This research suggests only members of the e-store can transact via the on-line stores of suppliers and customers for verifying the identity of the transactors and maintain the platform a closed environment. In addition, the e-store manager has the authority to judge if new egg farmers and marketers were qualified to apply for the e-store membership, so as to increase transaction opportunities.