Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China

Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China

碩士 === 國立中興大學 === 行銷學系 === 91 ===

Bibliographic Details
Main Authors:	Hsin-ying, Wu, 吳欣穎
Other Authors:	Hwang-Jaw Lee
Format:	Others
Language:	zh-TW
Published:	2003
Online Access:	http://ndltd.ncl.edu.tw/handle/61078237095635943870

Description
Summary:	碩士 === 國立中興大學 === 行銷學系 === 91 ===