| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程 === 91 === Abstract
Since the banking industry in our country implemented financial liberalization in 1990, sixteen new banks have been gradually established. Because the products of each bank are very similar, the banks compete with pricing strategies in order to seek for business growth and gain clients. In addition, some banks improperly expand client credit, leading to unfavorable results such as: dropping the profit spread of banks, increasing the amount of overdue loans, worsening of credit quality and declining performance.
Several important issues need to be considered which can influence the success of the bank''s operation in the future. Firstly, how can the innovation or differentiation of products or services to segment market be achieved; and how can better credit risk control be achieved?
In addition to facing the problems mentioned above, the banking industry is one that mainly relies on information technology. Especially, since the introduction of Internet banking, banks can provide online services to break through space and time limitations via Internet banking or electronic commerce. These new creations have had a great impact upon the business model and operating management.
Under the impact of information technology and the change of operating environment, several points need to be investigated:
1. How to set up a suitable information strategy to match the business strategy for enterprises?
2. How to establish favorable information framework and system to induce efficient development of information?
in order to reduce costs for banks, to increase operation management performance and to improve the quality of service and to create competitive advantage.
In order to establish foundation of this research, this research searched literature review from the operational challenges facing the banking industry, the need for practical application, business strategies, IT framework and application, resulting in the collection of the following data:
1. Business strategy largely influences the performance of operation and competition.
2. Correct information strategy will be helpful in achieving business strategy so as to influence operating performance.
Information technology will demonstrate different strategic roles in different businesses. The planner of information strategies should understand business strategy and further clearly understand the role of information technology within the organization so that the suitable information strategy can be planned and implemented.
In the meantime, businesses need to understand which information strategies should be applied in order to help the positioning of business operation and resource allocation not only to avoid failure but also to increase operating performance.
The structure of this research is based on business strategy, information strategy, and information framework and business practice. There are four components whose interrelationships need to be discussed and which induce subordinate and lesser relationships between information strategy and the other components, and the application and impact of different information strategies.
Research method mainly utilizes literature review and case studies. Selected case study companies were chosen for their operation characteristics and suitability of timing and objectiveness of information. Study tool mainly uses extensive interview and data analysis as the main focus.
The starting point for researching the case study company was the arrangement of relevant data of this company. The next step was to study the company''s setup of related components of information strategy. Finally, a summary analysis was made and the proposed conclusions and suggestions are as follows:
A. A case study company has the following operation and information strategy issues:
1. With regards to operations, it should be considered how to effectively improve the current information system only as a supporting role. In the meantime, from the structure graph of the current influence of information, it is understood that information strategy, information framework and business strategy all emphasize upon solving current problems. Actually, it should focus on how to position future business direction and strategy establishment for the guidance of future business development and information development.
2. Information strategy issue should include effective linking with business strategy, changing the currently supporting information strategy into strategic information strategy, integrating different systems, strengthening network formalization and providing integrated services and changing the role and position of the information department.
B. Suggestions: The case study company wishing to set up information strategy should consider the following:
1. Take the opportunity of information transformation.
2. Suggestion of information strategy implementation into practice:
a) Streamlining of operation workflow to save cost and time of processing
b) Effectively integrating many currently used complicated systems
c) Changing information department from the previous functions of system development and maintenance into capturing strategic resources, allocating information resources, promoting information management and educational training
d) Establishing the responsibility of the CIO of information and policies of information
e) Establishing information development project management system based on Balanced Score Card
Keywords: Information strategy; information framework; business strategy; business practice; competition strategy; bank
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