Summary: | 碩士 === 國立政治大學 === 資訊管理研究所 === 91 === Both the Governments on Taiwan and of Korea invest heavily in IT industry. Many companies in both countries also enter IT industry aggressively. The Internet Café industry, or so-called Cyber Café, which provides a new kind of IT services, develops quickly in a short time in both countries.
In the past, Taiwan companies, based on the strong capacity of Taiwan’s industrial sector of hardware manufacturing had more profits than their Korean counterparts. However, since recently, there is a stark trend that emerging Korean Cyber Café houses providing on-line-game services are making more profits than their Taiwanese counterpart.
Though the Cyber-Café houses of the both fractions started about the same time of the 1990s, the status quo of both sides result very differently because of different government attitudes and policies. As a result, Cyber-Café house of both fractions have to adapt different strategies. The objective of this research is to discover the factors that affect the development of Cyber Café in Taiwan and Korea via comparative study. In order to achieve the goal, the procedures of this research are as follows:
1. To collect indexes and background data of the Internet Café Industry in both countries, then to apply Porter’s diamond model to analyze their competitive advantages as well s employ Porter’s analytical model of five forces to analyze their competitive advantages.
2. To conduct case studies on 2 corresponding firms with SWOT analysis to validate the aforementioned analysis.
3. To summarize research the competitive advantages of sides as findings of this research, and further discussions to provide the possible improvement of them.
One of the major findings is that external factors play a major role in the Internet Café Industry in both countries. From this point, this paper presents a discussion about ICT industry development in both fractions, eg. the digital content industry. As the result, I argue for that the ICT industry in Taiwan engages even in diversified sectors, but Korean, on the contrary, are starkly narrowed in few sole sectors such as on-line game software. From this viewpoint, related Korea government agencies should foresee adequate substations for on-line-game related IT sectors.
Last but not least, suggestions for the future development regarding Cyber-Café can be stated as follows:
1.Governments should carry out appropriate policy in-time for their own industry.
2.Cyber-Café houses have to find the value-adds and provide diversified innovative services on the Internet.
3.These enterprises should also create richer contents they can serve.
4.Governments and the Cyber-Café should enhance the healthy of entertainment and culture on the Cyberspace.
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