電子銀行現況探討與使用者特徵分析

• Main Authors: Chin, Chih-wei, 金芷瑋
• Other Authors: Jack Wu
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/46376777495831222078

碩士 === 國立政治大學 === 財政研究所 === 91 === Abstract E-bank indicates the incessantly all-day service in which the personnel operation is replaced by information technology and the workplace is unrestricted. It provides the customers a more convenient channel of service. The development of e-bank can benefit the bank to lower the business cost and simultaneously to raise the quality of financial service. Consequently, every bank in Taiwan brings up the tactics of e-bank service. Nevertheless, the success of any strategy depends on whether the customers can accept it or not. In other words, although Internet technology transforms the operating style of bank, the unchangeable standard of business development is to meet clients’ demands. Since the development of e-bank needs to focus on customers, the ultimate goal of this service is to fulfill their requirements. Therefore, this thesis is the empirical study in which adopts people using e-bank virtually as the sample and aims to discuss the current development of e-bank. It functions to realize the categories of e-bank clients and thereby to distinguish and select the target customers, to help banks furthermore to set up effective business strategy, and to take a dominant position in the torrent of e-commerce.