探討智慧卡產業中電子貨幣的創新擴散模式
碩士 === 國立政治大學 === 科技管理研究所 === 91 === The diffusion model and theory always was an important topics at marketing field，and the Electric cash(E-cash) was a new industry and payment tool at Taiwan local market，this thesis combined the diffusion theory and practical E-cash to research their relationshi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85953890436922113756 |
| Summary: | 碩士 === 國立政治大學 === 科技管理研究所 === 91 === The diffusion model and theory always was an important topics at marketing field，and the Electric cash(E-cash) was a new industry and payment tool at Taiwan local market，this thesis combined the diffusion theory and practical E-cash to research their relationship and some topics.
Objectives
This thesis try to investigate the growth of e-cash，include the five kinds of currently e-cash at Taiwan，such as Mondex、MRT yo-yo card、FISC e-cash、Blockbuster value-add card, and NETS. Survey the diffusion of distinguish at customers，the model of each different products the same or not. The furthermore，this thesis still try to establish the common diffusion model of E-cash.
The main of object of this thesis are:
1. The Characteristic of E-cash.
2. The advantage of e-cash compare to traditional cash.
3. The Influence of product reformation，diffusion channels and environment on the diffusion of divisive customers.
4. The Bowling theory and niche market.
5. The future problem of E-cash to be met.
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