Reducing social desirability bias of personality scale in computer administration mode: Effects of priming, warning, and time limit

• Main Authors: Hsuan-cheng Chang, 張軒正
• Other Authors: Nai-Shing Yen
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/58918890492098072990

碩士 === 國立政治大學 === 心理學研究所 === 91 === The influence of three situational factors on reducing social desirability bias under simulated selection context was investigated in 2 studies. A 2×2×2 experimental design was used in these 2 studies. The three independent variables were: 1.’’Priming’’ the honest responding tendency. 2.Warning of having a lie scale. 3.Time limit for each question. The dependent variables included: 1.Two dimension scores of social desirability scale (positive keying items and negative keying items). 2.Scores of three personality dimensions (adjustment, likeability, prudence). Subjects of study1 were 81 job applicants and 92 elementary school interns. The results indicated that “warning of having a lie scale” could reduce the scores of positive keying social desirability scale. “Time limit” increased the scores of “likeability” under “no priming” situation. According to the results of study1, the author modified the manipulations of “priming” and “time limit”, and conducted study2. The subjects of study2 were 503 college students. The results indicated that “priming” could increase the scores of negative keying social desirability scale. “Priming” also increased the scores of “adjustment” under “time limit” and “no warning” situation. “Warning of having a lie scale” could reduce the scores of positive keying social desirability scale, and also had the trend to reduce the scores of “likeability”. “Time limit” still didn’t have any main effect on dependent measures. Base on the results for study1 and study2, the author discussed the effects of 3 situational factors on reducing social desirability bias, and also tried to clarify the construct validity of two-dimensional social desirability scale. The author also discussed the limitations of the present research, and made some suggestions for future research.