| Summary: | 碩士 === 銘傳大學 === 管理科學研究所碩士在職專班 === 91 === Kin-man Kaoliung, the liquor produced by Kim-man Liquor Incorporation (KLI), hold 60% of market in Taiwan. Thus, KLI is the dominant firm of liquor market in Taiwan. But the leading position will be challenged by new entrants, especially from China, under the open policy and WTO’s clauses. The study discussed the repositioning and transformative strategy of KLI followed by industrial structural analysis and SWOT (strength, weakness, opportunity, and threaten) analysis.
The study point out that the KLI have not adaptative capabilities to overcome the challenges from the turbulent environment dut to long-term protect by government policy. Therefore, the study proposed the repositioning and transformation is necessary, and two-stage transformation strategy is suggested:
Stage 1: to enhance the foundation of internal competitive advantage for market ordering and market power of KLI, and followed the low-cost strategy to raising the market competitiveness before 2005.
Stage 2: to extend the market boundary and entry into bio-tech product for the operation of multi-facet business after 2005.
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