The study of repositioning and transformational strategy of Kin-man Liquor Incorporation.

碩士 === 銘傳大學 === 管理科學研究所碩士在職專班 === 91 === Kin-man Kaoliung, the liquor produced by Kim-man Liquor Incorporation (KLI), hold 60% of market in Taiwan. Thus, KLI is the dominant firm of liquor market in Taiwan. But the leading position will be challenged by new entrants, especially from China, under the...

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Bibliographic Details
Main Authors: Tseng-Tsai Li, 李增財
Other Authors: Jen-Shyang Chen
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/74027884001459535887