| Summary: | 碩士 === 銘傳大學 === 管理科學研究所碩士在職專班 === 91 === This study discussed the relationship between the attributes and entrepreneur’s behaviour of Middle Age. Due to the background and motivation of entrepreneurial behaviour of Middle Age, several research results as followed:
1. The traits and personality fitness were minor factors of entrepreneurial behavior of Middle Age, but major on knowledge/experience for capturing the opportunities which probed by entrepreneur or partners.
2. To constrain by time and resources, the venturing evaluation was not fully investigated. Investment scale, market size and channel, professional skill and knowledge were major evaluation items.
3. Based on personal experience or partner’s support, most new businesses was focus on familiar territories.
4. The team members were friends and colleagues who covered in different fields, and funded for new venture.
5. The product line is simple and almostly focused on one’s familiar field.
6. More concerned about fund, market, product, channel, and business model, but not core competence formation.
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