An Exploratory Study of the Electronic Marketplace Business Model and Customer Relationship
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 91 === This thesis is exploratory study on the relationship between the business model and customer relation in the electronic marketplace. We use social exchange theory and relationship marketing theory to analyze relationship exchange behaviors in electronic mark...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/60306392512502897790 |