An Exploratory Study of the Electronic Marketplace Business Model and Customer Relationship

• Main Authors: Pao-Hua Sun, 孫保華
• Other Authors: Juin-Cherng Lu
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/60306392512502897790

碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 91 === 　　This thesis is exploratory study on the relationship between the business model and customer relation in the electronic marketplace. We use social exchange theory and relationship marketing theory to analyze relationship exchange behaviors in electronic marketplace, then discuss customer relationship development procedure. In the last, the study provides result and suggestion to improve customer relationship and loyalty in the electronic marketplace. 　　The result of this study in the part of business model shows: (1). The values to customers are to "provide the transaction services", "increase channels of both supply and demand sides" and "reduce the transaction costs". (2). The competitive advantage is "the depth of domain knowledge". (3). The sustainable competitive advantage is "partnership of strategic alliance". The result of study in customer relationship also shows: (1). Electronic marketplaces in Taiwan have been lead to exploration and expansion stage for customer relationship development. (2). Electronic marketplace providers should strengthen on the concepts of "common value" and "trust" to customers, and then will step to the further commitment stage of customer relationship development.