| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 91 === The main purpose of this paper is to provide an algorithm for wireless television station to evaluate its key capabilities under fuzzy environment. The results obtained are to be exploited by the company to undertake strategic investment decisions such as capability development, outsourcing, focusing or diversification with regards to new products, services or markets.
The fundamental concepts we have adopted include the analytic hierarchy process, fuzzy Delphi method, fuzzy set theory and multi-criteria decision-making method. With the literature review and the investigations of wireless television station, we construct the hierarchical structure to evaluate the key capabilities of wireless television station. The fuzzy Delphi method is integrated with the analytic hierarchy process method to form a set of pooled weights of the extracted criteria. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variable, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of capabilities of firms. Then we use a revised Chang and Chen’s ranking method to rank the final scores and get the key capabilities.
With Chinese Television System to be the practical case, it is discussed to see the possible advantages of the proposed method.
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