Websites of Value Activities of Complementarities From The Resource-Base View、Value Chain Analysis、Network Theory

• Main Authors: Cheng Kang Shih, 施承剛
• Other Authors: Shu-Yu Yeh
• Format: Others
• Language: en_US
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/21037353050703263259

碩士 === 銘傳大學 === 管理科學研究所 === 91 === Websites of Value Activities of Complementarities From The Resource-Base View、Value Chain Analysis、Network Theory Student：Cheng-Kang Shih Advisor：Dr.Shu-Yu Yeh Graduate Institute of Management Science Ming Chuan University ABSTRACT Since the burgeoning of internet, the new business format has drawn heated discussion in all sectors ranging from the relevant industries, the academia to even the investment community. The rapid growth of the Internet population has painted a rosy picture for the e-commerce market. However, since global economic problems began to surface in the past year, NASDAQ in America had plummeted, and the forecast of Internet market growth revised, making it imperative to re-examine the true value of website companies of Complementarities. This study is grounded on the theory of resource-base view、value chain analysis、network theory . The propositions addressed including the follow: 1.the “intangible assets”, “personal capability” and “organization ability” are the inner resource of a website company, and the “brand”, “data base”. “Professional skill ability” and “technical know-how of the industry” are given more importance. 2. the website company focus on backward of value chain, prefer to assign the businesses of physical distribution and payment mechanism to other companies, and remains a good interactive relationship with the suppliers in order to offer stable quality and services of their products and also to strengthen his own competitive advantage. 3. the website company cooperates with other website companies (entrance websites or subject websites) or other relative companies to increase the contents and the flow rate of its information and then to extend its transaction platform and also to increase the transaction opportunities. 4. for being able to response the changes of the market quickly and control with efficiency the commercial opportunities in this strongly competitive web world, the website company will seek and broaden the cooperative ways with its same or even different industries (website companies, finance circulation or material circulation industries) to enhance itself or to make up its deficiency, and consequently it will earn much competitive advantage and complementary effects. 5.RBT would explain the website company to outsource the activities of logistic and finance stream, value chain analysis would explain website company to input the resource into the high add-value activities and network theory would explain website company to focus on more competitive value activities to strengthen his own competitive advantage. Keywords: websites, resource-base view, value chain analysis, network theory