Is SMS a new medium for marketing?--with some references in Taiwan
碩士 === 銘傳大學 === 傳播管理研究所 === 91 === This study is based on the theory of “Stimuli and Response”, ”Communication” and “Marketing”. The author used the experiment designs as research methods to evaluate one Telecom Company of Taiwan and collected whole SMS Marketing campaigns of a single value added se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17864470914562519676 |