| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所 === 91 === Users’ evaluation of News Website contents and Technological Functions--
--A Case Study of Ming Chuan University
Abstract
More and more people gather information from News websites. The special properties of internet change traditional News media operating logic. Been a manger, we hope that there would be new criteria with clearly definitions in the process of running a News website. Manny studies provide various criteria to evaluating News websites, but most of these criteria come from scholars or experts. This survey tries to crate criteria which base on users' requirements and use these criteria to evaluate important News websites in Taiwan.
According to relative studies, we sort these criteria in two layers;「content」and「technology」;and five user requirements 「communication」,「information seeking」,「social interaction」,「entertainments」and 「learning」.The New web site standard with 88 items which crate by Dr. Zhi-Hong Yang is the base of this survey. We take it into nine scale Likert scaling and inquire 414 MING CHUAN university students. Find out the high profile items that News web site user care about and inspect the relation between the five user requirements and 88 criteria. Than we could make suggestion to News website crater with different target users. Finally, estimate some important News websites in Taiwan.
We get some result as fallow：
1.News websites' users requirements focus on the items of「technology layer」.
2.The most two important requirement of News websites' users are 「information seeking」and 「learning」.
3.News websites' heavy users and light users do not have significance variation on criteria evaluation.
4.Describe important News websites' quality and make News website construction advices to different Media.
Key words：News website, News website evaluation, Internet, users' requirement.
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