A Study on Cooler Fan Industrial Competition Strategy —Case on A Corporation

• Main Authors: Chung Long Wu, 吳宗隆
• Other Authors: 蕭元哲
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/32977458940709785682

碩士 === 義守大學 === 管理科學研究所 === 91 === The competitive condition of one industry is determined by five forces: threat of new entrants, threat of substitute products or service, bargaining power of buyers, bargaining power of suppliers, and rivalry among existing firms Porter(1979). This thesis researching examines how firms create their advantages by employing Porter’s generic strategies, including the strategies of unfocus, low cost leadership , differentiation and focus. And the project researching focus on the managers who can predict sensibly to react the changing/developing of the business environment in the further, via their advantageous strategies are build. This proves the importance of competitive advantage, and further developing for industry’s benefit. Good deployment of strategies leads to the increasing rate of growth on overall profits, sales turnover, return for shareholders, sales profits, return on assets etc. This empirical study can, more or less, provide advice to medium and small firms in forming feasible strategies, while facing the competitive environment. Another related issue is raised in this research. That is the evaluation before investment and rivals’ utilization of patents have influenced firms’ profits significantly and, in some cases, even threaten the sustainability of firms. Given the constraint of time and labor, this issue is left for further researches.