The Effects of Experiential Marketing and Relationship Bonds to the Online Loyalty
碩士 === 義守大學 === 管理科學研究所 === 91 === Abstract There are three simultaneous phenomena are signaling an entirely new approach to online marketing. They are (1) the information technology explosion, (2) experiential marketing become more and more popular, and (3) relationship marketing equals...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19103556099945834629 |