Conceptualization and Measurement of Addictive Buying

• Main Authors: Liu Chun-I, 劉俊驛
• Other Authors: Hsu Ta-Kuang
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/68261426768709466953

碩士 === 輔仁大學 === 織品服裝學系 === 91 === In the post-consuming age, the progressive technology leads high social step and pressure. Plus the flourishing media and versatile advertisements, the issue caused by the consuming behavior is getting diverse and complex. One of the most deeply concerned surfacing issues is the addictive consumer behavior. This research aims at clarifying the concept of consuming addiction and its aspects, and developing a measurement of individual consuming-addicted degree. Therefore, this research method contains two major parts: first is the in-depth case study. With eight interviews and literature discussions, clarifying the consuming-addicted concept and build ten aspects, including "emotion-related", "craving behaviors ", "showing-off consuming", "temporary happiness", "possession & persistence", "impulsive buying", "tolerance & remission behaviors ", "material inclination", "weak money control", and "concerns from surrounding people." The second part of the research develops the consuming-addicted measurement library with these ten addictive buying aspects. By 316 samples proceeding to reliability analysis and validity analysis, finally build a measurement with 15 questions. This measurement at the end is sorted into four elements: "craving behaviors", "impulsive buying", "showing-off consuming" and "tolerance & remission behaviors." Through the focused discussion figures out the model concept of addictive buying. Assisting with the well-organized measurement resulted from the confirmatory factor analysis presents the phenomenon concretely.