The Development of Taiwanese Consumer “Value-Beliefs” Scale and the Correlations with Gender Difference─ Take North District University Students for Example
碩士 === 輔仁大學 === 織品服裝學系 === 91 === Consumers’ beliefs and values affect their behaviors deeply. Due to the uniqueness of background conditions, the consumer’s values and beliefs in Taiwan are different from those of other places; these differences are even greater in value-beliefs. The term “value-be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92388267771525746459 |