A Study on The Service Quality of KTV in Taipei City

• Main Authors: Chun-Han Li, 李軍漢
• Other Authors: Tong-You Wu
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/08850941520403026354

碩士 === 輔仁大學 === 應用統計學研究所 === 91 === With the advance of technology and the change of time, the point of economic activities have slowly been changed from a world of products in a realm of services. It has become exceedingly difficult to gain a consumer’s recognition if it can’t offer quality service to them. Businesses such as KTV faces such problems in particular. The best method to design efficient service is to clearly understand the service quality of items which consumers want and how they evaluate the performance of various competitors. This research analyzes the difference of service quality between the effect from expecting and feeling to the different style consumers. Excel, SPSS are to be the main analysis tools in the process of data analysis. Skills involved in such an analysis include, “Descriptive Statistics”, “Chi-square Test”, “Factor Analysis”, “Cluster Analysis”, “Ridit Analysis”…etc. to analyze the data to extract some consumers’ information to offer the direction of market strategy to KTV’s entrepreneurs. Some discoveries of the research are provided to assist businesses in improving their performance.