The Enterprise Marketing Mix and The Customer's Traits both are how to Influence The Stability of Customer's Relations-A Taiwan Electric Motor Corporation for Example.

碩士 === 輔仁大學 === 管理學研究所 === 91 === Thesis Summary: The purpose of this research is to discuss the enterprise marketing mix and the customer traits, those how to influence the stability of customer’s relations. In the past, the research aimed at the satisfaction and loyalty of cu...

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Bibliographic Details
Main Authors: Hsiao-Wei Chiang, 江曉瑋
Other Authors: Min-Sun Wuang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/60466460284540978973