A Study on Brand Equity and Switching Barrier Affecting Customer Loyalty－A Case for Skincare Emulsion
碩士 === 輔仁大學 === 管理學研究所 === 91 === The brand equity is viewed as the important concept both in practice and in academy. The successful brand will create competitive advantage for the companies; besides, as competition and the costs of attracting new customers increase, companies are increasingly focu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94073181464153501445 |