The Effects of Brand Experience on Brand Relationships
碩士 === 逢甲大學 === 企業管理所 === 91 === ABSTRACT Under the circumstance of fierce competition in the market, difficult to differentialize, and more choices for consumers, providing perfect products is not good enough to satisfy consumers. Firms should focus on the needs and wants of their customers, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j3jt24 |