A Study On Branding-- Taking W Brand Guitars As An Example
碩士 === 大葉大學 === 事業經營研究所 === 91 === The consequence of fast progress of science and circulation of information, the marketing has become a globalized market. In fact of drastic competitions from the market, a better competitive advantages is necessary for an enterprise to mark its own place. In the p...
Main Authors: | CHEN CHEN JU, 陳貞如 |
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Other Authors: | 王學銘 |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/76561979606904095361 |
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