An Application of Knowledge Management to The Production and Marketing of The Don Ding Oulung Tea in Luku

• Main Author: 黃世賢
• Other Authors: 劉原超
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/75395939051514210135

碩士 === 大葉大學 === 事業經營研究所 === 91 === Abstract Twenty-first century is the time of knowledge economy. As soon as the world enters the knowledge society, knowledge is a kind of resource and knowledge will become the new useful competition tool. Besides, Knowledge is also becoming the key component of production, competition, and the success of economy. And knowledge needs management to use its the best purpose whether in knowledge gained, accumulated, created, shared, or applied. Knowledge management should be applied to the traditional tea industry economic activity and we can expect it can conquer the challenge and provide a better tomorrow of the Don Ding Oulung tea industry. So in order to promote the culture of drinking tea and regain the power of tea industry, the purpose of the research is to give analysis on the development of Don Ding Oulung tea in Luku whole tea industry and understand its production and market circumstances, the supremacy, the challenge, and the future development direction. In the individual research, to discuss deeply about the role of Luku farmer''s association and its management situation, and then examine and give it suggestion by the knowledge management to set up hope and future and rebuild the power of the whole organization. To be the connection function, Luku tea industry brings up the whole country tea industry.