| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 91 === The main purposes of this study were to discuss the existing situation of “Tourist Itinerary Model（TIM）” selected by tourists that have been Tai-Chung City in Taiwan, and to confirm the correlation of TIM with different socio-economic background, tour characteristics, itinerary properties and destination specificity of tourists. The research used questionnaire survey method to collect the required data. Through convenient sampling, the study obtained 398 valid samples from 450 samples in total with 88.44% recovery ratio. Analysis of frequency and crosstabulation analysis were used for statistical analysis. It was showed that more female, single, 20 to 39 years of age, senior high school or senior vocational school graduate and college educational attainment, students and industry, commerce and service occupation, $20,001 to 40,000 dollars or no income with highly proportional was visited.
Based on the results, the major conclusions could be drawn as follows:
1. For tour properties, most tourists arrived to Tai-Chung City are residents from Tai-Chung County or Tai-Chung City. The main purpose arrived to Tai-Chung City is shopping, going for a walk and touring. About 2 to 4 persons were accompanied with classmate, friends or family members for traveling companion. And one day for most trip, staying 2 to 4 hours at main destination, touring over three times to the same destination, deciding all by oneself to the tour.
2. For route properties, most tourists arrived to Tai-Chung City are low-coverage. Most of them drive cars by themselves. Convenient communication and good transport facilities were to be thought highly of.
3. For destination properties, ten factors especially touring security, touring time and destination types were highly emphasized.
4. For TIM, “single destination via the same route” and “stopover” was to be selected by most tourists. As a whole, 56.5% of tourists selected “multiple destination tourist itinerary model”, with more highly than “single destination tourist itinerary model”.
The result of this study was evaluated with Chi-Square Analysis and showed that age, married or not, average income, occupation, trip origins, quantity of trip purpose, types of trip purpose, total length of trip, style of companion, tour times, traveling distance, and travel mobility would affect TIM, although ten factors of destination properties could not affect TIM.
According to this study, offering a suggestion to aim at tour destination in Tai-Chung City would be useful for following research and beneficial for political section of our government and business.
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