A Study on the Behavior of Purchasing InvestmentLinked Insurance Product of Consumers─An Application of Involvement Theory
碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 91 === Our country (Taiwan) had authorized insurance company could sale the investment linked insurance product. But there are few people do the researches on consumer behavior of purchasing about this product. So, we use EKB model to research it. In this paper, we s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33575860618568633153 |