An Empirical Study on the Relationships Among Store Image, Overall Attitude, and Loyalty of Coffee Shop Customers

碩士 === 中原大學 === 室內設計研究所 === 91 === Following economic growth and changes in dietary habits, coffee has already become the nation’s important link of dietary cultural. Today, going to coffee shops has already become a part of everyday social life. For today’s consumers, going to coffee shops is not j...

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Bibliographic Details
Main Authors: Mu-hua Yang, 楊慕華
Other Authors: Hsiu-Tyan Chuang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/18036833418059296270

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