A Study of Technology-Based Terminology in Advertisement Communication Effect
碩士 === 長庚大學 === 企業管理研究所 === 91 === Technology-based attributes of a product are achievements of technological innovation, which connotations consumers cannot comprehend entirely. Those attributes coming from different scientific domains express a great improvement on practical function and are mutua...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48205592155662076114 |