| Summary: | 碩士 === 國立中正大學 === 資訊管理學系 === 91 === Due to the great advance of the web technology, Internet provides a new channel for medical inquiry. Whether people who need medical consultation will adopt the new medical inquiry, as well as they will continuously use it or not, have become a major challenge of the development of the medical inquiry web sites. In this study, we reviewed previous studies related to continuance intention of information systems, and explored the factors influencing continuance intention of the medical inquiry web sites. Based on the expectation-confirmation theory, we proposed a research model. To test the research model, we surveyed people who had the experience of using the web medical inquiry via the web-based questionnaire.
The survey period was during March 26 to April 15, 2003, with total 133 usable responses, the response rate is twenty percents. Confirmatory factor analysis was used to test the reliability and validity among the constructs, and then we use the structural equation modeling to test the hypotheses. The result indicating that, people who use the web medical inquiry are mostly younger than 40 years old with higher education level. The actual duration of inquiry reply by the web site is significantly longer than the user expected. The factors influencing continuance intention are perceived usefulness and trust, but the satisfaction is not significant. The trust is influenced by confirmation, perceived usefulness and satisfaction. Finally, the satisfaction is also influenced by confirmation and perceived usefulness.
|
|---|
