ConsumerSocializationoftheyouthsingift-giving
碩士 === 國立中正大學 === 企業管理研究所 === 91 === This study examines the consumer behaviors in gift-giving with the measurement model of consumer socialization. Our focus in on the developmental sequence characterizing the growth of consumers' knowledge, value and skill in gift-giving as they g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49822416073676603922 |