The asymmetric impact of attribute type on brand extension
碩士 === 元智大學 === 管理研究所 === 90 === The present article explores attribute knowledge transfer in brand extension. The purpose of the present study is to investigate the role of functional attributes of the core brand in dissimilar extension in which the majority of knowledge transfer is image-based, an...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23410957030501028063 |