Factors influencing the entrance into electronic marketplaces in enterprises -from Transaction Cost perspective

• Main Authors: Tzu-Lien Hung, 洪慈蓮
• Other Authors: Yao-Chin Lin
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/87221861319053065438

碩士 === 元智大學 === 資訊管理學系 === 90 === The rapid development of Internet technology has brought more business transactions through Internet among companies. At the same time, it also produces a new application environment based on the virtual e-marketplace. Hope these suggestions can help the businesses to enter into electronic marketplaces and to earn the new operational benefits and advantages. This study is to identify the factors influencing entrance into electronic marketplaces from three classes of variables: asset specificity，uncertainly and frequency. This research utilizes survey method. Survey instruments were sent to 450 questionnaires, and 92 were collecyted, with 21.70% response rate. The results of data analysis is : 1. asset specificity is an important factors affecting entrance into electronic marketplaces in enterprises. 2. uncertainly is an important factors affecting entrance into electronic marketplaces in enterprises. 3. frequency is an important factors affecting entrance into electronic marketplaces in enterprises.