| Summary: | 碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 90 === Marketing Channel is the most important issue that enterprises respect all the times, and so many enterprises sell their products depending on Marketing Channel. Marketing Channel could be divided into two parts- indirect channel and direct channel. According to many reports, the sales volume that enterprises sell their products depending on indirect channel is more than 80% and that shows the importance of indirect channel.
Following the rise and development of Internet, E-Commerce becomes a very important issue and enterprises can sell their products via Internet. According to this trend, many scholars predict the decline of indirect channel. But as time goes on, the fact shows that indirect channel has an important position in E-Commerce age and enterprises will meet the new challenges about indirect channel and have to overcome them.
CRM (Customer Relationship Management) place emphasis on the issues of direct channel (final consumers), but don’t place emphasis on the issues of indirect channel. For this reason, PRM (Partner Relationship Management) is rising and developing. PRM places emphasis on the issues of the management of indirect channel partners and tries to provide useful support and assistance for indirect channel partners that would improve the loyalty of indirect channel partners and the satisfaction of final consumers. There are many software suppliers proceeding with the study and the construction of PRM system.
This study makes use of Web Service, a new rising Internet standard, to construct a PRM system to help enterprises to manage and support indirect channel partners more effectively. In addition, because of Web Service is still in the developing stage, this study will also discuss the issues of technologies and implementation of Web Service.
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