The Influence of Synergy Effects of Product Development Strategies on Network Transaction Value

• Main Authors: Po-Chun Chu, 朱柏濬
• Other Authors: Zhe-Sheng Hu
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/48666423858898068062

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 90 === Abstract The component factories are set up everywhere in Taiwan because prosperity of auto industry. Some related manufacturing techniques are first-class in the world. Now some factories become globalization and internationalization and some factories invest to set up new factories in China for low-cost and diversity. Therefore, it is very important to understand how these component factories manage and grow. The halfback system in Taiwan is not as obvious as it in Japan. In Japan, they provide products through value chain. In Taiwan, however, they always stride halfback system and form a network system which creates value mutually. This study probes into how a clan company’s product development strategies are influenced by industry relation of network members. With continuously accumulating resources and abilities, this clan company creates unique transaction synergy value and then it influences the dependent relation and transaction relation between the company and network members. The results of this study as following: 1. The customer relation will influence businesses diversification strategy. 2. The core abilities which businesses accumulate create unique transaction value with customers. 3. The unique transaction value can divide into two parts: Product Mix Buying Synergy and Product Mix Design Synergy. 4. Product Mix Buying Synergy 5. Product Mix Design Synergy 6. With transaction value rising, it increases customers’ dependent relation to businesses. 7. With increasing dependence of customers to business, it influences their transaction relation to tend to become cooperation.