The Impact of Cooperative Types and Partner Characteristics on Relationship Quality

• Main Authors: Yu-Shan Lai, 賴育珊
• Other Authors: Bi-Fen Hsu
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/39304229587562791122

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 90 === With improved manufacturing technology, well-developed information technology, shorter product life cycle, the increasing competitive market makes every entrepreneur think how to survive and keep advent among threatening competitors, especially to high-tech companies. Under the circumstances of limited resources and capability, companies seek for cooperation to enhance competitive advantage, and the issue of relationship management becomes extremely important. Since there are a variety of cooperation motives, how to select an appropriate cooperation type under certain motives is worth researching. Many scholars think trust and commitment are the key element to maintain positive relationship of strategic alliance, aimed mostly at the effects of alliance forms on alliance performance. The studies of cooperation types on relationship quality (trust and commitment) are quite few; therefore, the study explores the effects of cooperation types and partner characteristics on relationship quality. The domestic high-tech information equipment manufacturers are selected as research subject and company data is collected via questionnaires, result to 85 effective questionnaires. Factor analysis, Cluster analysis, Discriminant analysis, and ANOVA are adapted to analyze the collected data. The research results go as followings: 1.Companies adapt different cooperation types to different cooperation motives. High-tech companies tend to choose the cooperation relationship types of equality equity investment or unequal equity investment when the cooperation motives belong to resource perspective, including reinforcement motive, complementary motive or dependent motive. When cooperation motive is organizational learning, the strategic alliance is adapted as cooperation relationship. 2.Cooperation types have no direct effects on relationship quality but indirectly effects relationship quality through partner characteristics. In other words, the partner characteristics of reputation, compatible managerial goals and cooperation experience is recognized important to establishment of trust and commitment among partners, especially under the cooperation types of equality equity investment or unequal equity investment.