The perspective of value network:the member of value network contribute value creative to upgrade network position

• Main Author: 于皓
• Other Authors: 胡哲生
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/11721273918647646429

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 90 === The MA Thesis uses the theory of case study through a vertical section of motor component manufacturers to penetrate that how motor component manufacturers among its value network take advantage of sellers’ value creation to fulfill buyers’ value needs. By observing the case company through time vertical section, we find that motor business is influenced by the development of foreign motor, diplomacy, policy, laws…etc., the network context in each step of motor business is different. Because of the network context, the buyers’ value needs also have phasic difference. To face the change of buyers’ value needs, sellers’ value creation depends on its contribution and importance to network. When sellers’ contribution and importance increase, its network position increases, too. The related research findings are as follow: 1.The technology strategy, knowledge integration mechanism and technology acquire method work together to decide sellers’ technology capability which influences values creation. 2.Exchange relationship and strengthening market relationship work together to decide trade relationship which influences capability of value creation. 3.Outside environment will influence network context; further influences buyers’ value needs. Buyers’ value needs directly or indirectly influence sellers’ value creation. 4.In motor business, sellers’ value creation influences its network position. 5.The forceful change of network context leads to the constructive change of network context. Those changes are resulted to change of network relationship. 6.The related diversity of sellers’ goods causes the providing synthesis values of trade to promote sellers’ network position. 7.Getting into buyers’ resources of strategy market ahead of schedule, the sellers promote network position throughout value contribution. 8.The sellers get into buyers’ value activities as knowledge values providers. They can obtain long-term and stable economic benefits. 9.Cross-network development trade can obtain different net source. It helps to promote sellers’ value creation.