EFFECTS OF BRAND LOGO COMPLEXITY AND REPETITION ON PROCESSING FLUENCY AND JUDGMENT
碩士 === 大同大學 === 事業經營研究所 === 90 === ABSTRACT Prior research argues that different pieces of information about a product (called cues) are linked to a product node in memory. All decisions that human beings make involve memory. All purchase decisions also involve memory. A rational, conscio...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19210953643633620112 |