| Summary: | 碩士 === 大同大學 === 工業設計研究所 === 90 === Graphic symbols were created to express complex linguistic meanings and concepts. As characters are pictograms, logograms that make up characters are also a kind of pictogram. Moreover, as logograms are created according to the properties and components of character strokes, they are considered as symbols made up of a set of basic geometric figures and features. Therefore, this paper investigates whether designers may use Gibson’s property distinction as objective clusters to evaluate the similarity among logograms or explain the reference of logogram clusters according to the image distribution of logograms when logograms are being designed.
After changing the position of omitted strokes, the logogram designed by Armin Hofmann for the Swiss National Expo’ 64 and the logogram CD of Control Corporation were selected as the sample for investigating correlations among the clusters of the respondent’s subjective cognitive evaluation of logogram similarity; the cluster of Gibson’s property distinction, and the cluster of the respondent’s subjective cognition of image distribution. Results indicated that the respondent’s subjective cognition of logograms was uncorrelated to the objective analysis with Gibson’s property distinction, indicating that Gibson’s property distinction was unable to fully surmise the result of the respondent’s subjective cognition, and proving that respondents would consider other factors in addition to shape features while evaluating logograms.
Every image cluster has its own adjective pair. Therefore, if the simplification or result of the simplification of a logogram is similar to any logogram in the cluster and produces feelings that can be illustrated by the adjective pair of logograms in the cluster, then designers may refer to these logograms before creating new logograms that can be conceptualized by the same adjective pairs. As logogram clustering by image distribution fails to accurately surmise the respondent’s subjective cognition of logogram similarity, image distribution of logograms can only serve as a reference for logogram design.
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